The official reason for closing down all motorcycle manufacturing at Marysville, Ohio, was that future development of motorcycles would involve technological advances which required co-location of all motorcycle manufacture in Japan for its efficient exploitation. The Marysville Motorcycle Plant, built in 1979 and now a Parts Consolidation Area (i.e. a parts holding area) for the co-located car factory, was also said to be unsuitable and too costly to modernise to allow is to continue in use.
As I reported in a previous Article some time ago, a huge expansion of the Honda Factory at Kumamoto was constructed as part of this process of centralising motorcycle manufacture in Japan. This announcement led to expectations of a completely new GoldWing for the 2012 Model Year, which of course we now know didn’t happen.
The 2012 Model has turned out to be merely, in the words of Steve Martindale, boss of HondaUK’s Motorcycle Department, “re-styling and a few adaptations”. Honda, according to Steve, sees the big bike market shrinking rapidly in both America and Europe. Having paid for the tooling of the GL1800, and seeing limited potential for continuing to develop the GoldWing concept anyway, it makes business sense to Steve to keep making the GL1800 without major changes for the foreseeable future.
In this context there would appear to have been no good and purely economic reason for incurring the costs and disruption of transferring the tooling for a largely unchanged model away from its main market, North America. So it must have been done, primarily at least, for other reasons. What were these I wonder?
Whether this analysis of the big bike market trend is valid for the long term remains to be seen and whether it makes business sense for Honda to put big touring bikes on the back burner at a time when their competition is doing the opposite is also debatable and I’ll be commenting on that in more detail shortly in a separate article.
However something Steve said during our recent interview may shine a bit of light on the time scale and rationale of what is now, in the light of the absence – and maybe the abandonment – of a genuinely new GoldWing Model, a puzzling decision to close the Marysville Factory. If it wasn’t done to pave the way for new technology for the GoldWing and it cannot sensibly have been for purely economic reasons, why did Honda take responsibility for GoldWing development and manufacture away from Honda America?
And precisely when did they strip Honda America of these responsibilities? That would also perhaps provide a clue to what had really been going on and what the real reasons were? continues………







