The interview which I was offered some time ago with Steve Martindale, boss man of HondaUK Motorcycles, took place yesterday at Blackpool Honda. There had been plans for us to meet some weeks ago but these fell foul of a diary clash and such is Steve’s busy schedule that there was quite a wait to reschedule it.
But it was certainly worth the wait. I took Bob Summers, Chairman of the Federation of UK GoldWing Clubs, with me and Steve was accompanied by his Area Sales Rep for the North West, Pete Swift. Bob and I enjoyed a very amicable and informative two hours or so in very good, fellow-biker company and learned a great deal. Steve was, as I had been led to expect, remarkably open and forthright.
He clearly knows his GoldWings and his affection for his own GL1800, which he rides extensively, and his considerable personal biking enthusiasm and experience all shone through. He’s nobody’s fool and he’s also obviously capable of being tough when businesslike toughness is called for, but he also turned out to be the sort of man you would enjoy doing some riding with and getting to know personally.
I recorded the interview and because it lasted over two hours it’s going to take me a long time to transcribe and prepare it all for publication – and it will probably need to be split into more than one Blog article, such was the scope of what we discussed. I had a list of prepared questions but our four way conversation quickly took its own direction and lots of extra stuff came out too.
So don’t hold your breath waiting for the opportunity to read about it but it’s in the bag (or rather on the digital recorder, so I did manage to press the right buttons) and it will be published as soon as practicable.
Steve was also remarkably open and frank about the GoldWing’s future in UK. Bob and I both left Blackpool Honda feeling quite a buzz; it was quite an experience, even allowing for the fact that as a relative newcomer to internet journalism I’d not done this sort of thing before.
Honda clearly wants to develop good communications and good relations with the bikers who ride its products – and to listen to their ideas and understand what’s on their wish lists. Bob and I came away understanding a lot better than we did how the various Honda owners clubs, including GoldWing clubs, can help with all this rather than get in the way or end up being ignored.
We covered an awful lot of ground, including insider information about Honda’s testing arrangements and the daunting experiences which Steve has faced himself taking part in some of them – and the benefit to his own riding of off road experience, although of course not on his GL1800. He’s very much a hands-on biker boss rather than a mere bean-counting “suit”. He can count beans as well and he takes a primarily businesslike view of things, as his job requires but he’s a biker too and he still uses his tool kit; he’s got a CB750 rebuild project in progress at home in his garage.
You’ll be able to read about it all in much more detail on this Blog shortly. And thank you readers, by the way, for helping me prepare for this interview by suggesting questions which I should ask.











